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Rhys Hair Loft Website Refresh

( Freelance Project )

I wore many hats for this project as a consultant, educator, project manager, and of course a UX designer.

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I was tasked with redesigning a local SLC hair salons website to improve usability, attract new customers,
and increase online engagement.

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With a conservative budget and tight timeframe to consider, I chose to do a UX/UI design sprint and completed this project in 1.5 weeks.

"Since it's update, there has been less confusion for my clients when they use the new site to book appointments or learn about all
of my services. It's much easier to navigate as well."

— Shameer (Owner)

Williams Sonoma

( Visual Designer )

At Williams Sonoma, I collaborated with my team to create marketing emails, SMS messages, ETE banners, and assets for the Pottery Barn Baby campaign, aligning with seasonal retail needs for Pottery Barn Baby and Pottery Barn Kids.

Working closely with designers, marketers, and copywriters, I ensured all assets visually and verbally communicated the brand's message effectively while meeting both soft and hard deadlines.

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Marketing emails

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SMS Messages

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ETE banners

Pottery Barn Baby Campaigns

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